HARLO
Weekly View · WK16-WK20Amazon Advertising · Action Dashboard

Weekly Performance Pulse

Most recent week first, with five-week context and action guidance.

View week
Selected Week Snapshot
Marketplace Sales
Ad Sales
Organic Ratio
Total ACOS
Total ROAS
Ad Spend
YoY Product Sales
Conversion Rate
Five-Week Sales Context
Marketplace, ad-attributed, and organic sales for the latest five-week window.
Selected Week Mix
Paid and organic contribution for the selected week.
Weekly Manager Readout

Five-Week Trend

Fast scan of weekly movement with light commentary.

Organic Ratio vs Total Sales
Organic ratio only improves quality when organic dollars also hold or grow.
Five-week context: Organic ratio rose from 52.87% to 61.75%, while marketplace sales declined from $11.7K to $10.0K. This is a mix-shift signal, not pure organic acceleration.
Efficiency Check
Total ACOS and ROAS improved meaningfully into WK20.
Efficiency read: WK20 had the best efficiency of the period at 9.31% Total ACOS and 10.74 ROAS. The risk is over-optimizing while ad sales remain below WK16.
Weekly Table
WeekMarketplace SalesAd SalesOrganic SalesOrganic RatioTotal ACOSROASYoYCommentary

Next Week Focus

Action plan tied to the latest week.

01

Protect the efficient SP core

WK20 improved because spend stayed controlled and SP carried 91.62% of spend. Keep the core live; avoid broad cuts that would suppress reach.

  • Hold winning SP terms near current bids.
  • Cap only low-CVR spend leaks.
  • Maintain total ACOS near 9-12% while testing scale.
02

Rebuild ad sales from a stable base

Ad sales recovered to $3.8K, but remain below WK16. Add controlled growth, not blanket budget expansion.

  • Increase budgets where ROAS is above account average.
  • Use exact/phrase expansion from converting search terms.
  • Watch order volume, not just ACOS.
03

Improve YoY sales pressure

Product sales are still down 12.57% YoY. The next test needs to stabilize weekly demand while preserving the improved efficiency.

  • Prioritize hero ASIN visibility.
  • Review price/promo impact vs last year.
  • Track product sales recovery by week.
Next Week Improvement Areas

Allocation

Sponsored Products is carrying the account. Add small Sponsored Brands coverage only where it supports proven products and search themes.

Conversion

CVR jumped to 19.60% in WK20. Use this window to test controlled traffic expansion while conversion quality is strong.

Measurement

Success is marketplace sales holding above $10K, ad sales above $3.8K, organic dollars stable, and Total ACOS staying near 9-12%.

Next Week Target

Hold Total ACOS near 9-12% while pushing ad sales above $4.0K.

WK20 is efficient, but the five-week trend still shows demand softness. Use the current efficiency to support selective scale, not further contraction.

Protect ROASScale winnersHold $10K+ salesAvoid over-cutting